![]() ![]() Clones, however, are trickier, because they are in some cases well-made and savvily produced copycats that walk the fine line between inspiration and ripoff. These apps are easier to produce than a full-blown console or PC game, and they typically don’t survive long on app stores or ever go viral.Mobile app stores are full of games that borrow popular Nintendo characters or try to swindle unsuspecting consumers into buying overpriced garbage. Each of these episodes speaks to the state of mobile gaming and app store moderation in unique ways, and illustrates just how hard it is today to protect a good idea from the wrong hands.Ĭlones are not always illegal, but they are widely despised. Most often, clones are low-effort, ripped-off versions of popular games that monetize in not-so-savory fashion while drawing in players with a price tag of zero.Ĭloning has been around since the days of Atari’s Pong, but the concept took on new life in the mobile market and, more recently, reared its ugly head after two high-profile clones went viral on Apple’s App Store and Google Play: one of popular daily word game Wordle, and the other of the zen organization hit Unpacking. In combination, these two rules help produce what the industry calls a clone. No good gaming idea is safe from copycats.Two of the most fundamental tenets of the mobile gaming market: ![]()
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